Christianity Confronts Culture: A Strategy for Crosscultural Evangelism (Revised Edition)

In the revised edition of Christianity Confronts Culture, Dr. Marvin K. Mayers presents a groundbreaking, cross-disciplinary strategy for effective cross-cultural communication and global evangelism. Drawing on insights from anthropology, social psychology, sociology, and intercultural education, Mayers examines how cultural worldviews shape human interaction and presents four communicative models illustrated with extensive real-world case studies. This classic missiological textbook equips missionaries, pastors, and cross-cultural workers to build authentic trust and communicate the unchanging gospel across diverse cultural contexts.